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GSA

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How did the world’s first student accommodation company tell their pioneering story? Our rebrand for GSA united their global network by understanding all students need ‘space to grow’.

GSA has created vibrant student communities for over 25 years. But despite this expertise, GSA lacked a coherent brand to tell this story. Working for students across eight different countries needed a unified but flexible identity.
No two people want the same thing out of university, so we developed a brand that could accommodate disparate individual needs. Focusing on the formative aspects of student life, we built a brand around accommodation as a ‘space to grow’, with a window design that points to new perspectives and a better tomorrow.
The new identity was rolled out across all of GSA’s communications, including its printed collateral, website, and office space. Integrated logos for sub-brands, UniNest and BluHub, ensured a coherent voice across GSA’s global network. Our work was recognised for both creative strategy and brand evolution at the 2016 TransMENA awards.
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