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GSA

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How does the world’s first student accommodation company tell its pioneering story? Our rebrand united a global network by understanding all students need ‘space to grow’.

GSA has created vibrant student communities for over 25 years. But despite this expertise, GSA lacked a coherent brand to tell this story. Working for students across eight different countries needed a unified but flexible identity.
No two people want the same thing out of university, so we developed a brand that could accommodate disparate individual needs. Focusing on the formative aspects of student life, we built a brand around accommodation as a ‘space to grow’, with a window design that points to new perspectives and a better tomorrow.
The new identity was rolled out across all of GSA’s communications, including its printed collateral, website, and office space. Integrated logos for sub-brands, UniNest and BluHub, ensured a coherent voice across GSA’s global network. Our work was recognised for both creative strategy and brand evolution at the 2016 TransMENA awards.
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