GSA has created vibrant student communities for over 25 years. But despite this expertise, GSA lacked a coherent brand to tell this story. Working for students across eight different countries needed a unified but flexible identity.
No two people want the same thing out of university, so we developed a brand that could accommodate disparate individual needs. Focusing on the formative aspects of student life, we built a brand around accommodation as a ‘space to grow’, with a window design that points to new perspectives and a better tomorrow.