The scale and structure of Rolls-Royce means internal alignment can prove a challenge as the organisation undergoes change. The company needed to package and articulate its new strategy so that it was easily understood across the business. The solution had to ensure employees’ support, while clearly articulating what part they had to play.
We began by auditing existing materials and facilitating a series of workshops with senior leaders to inform the narrative for the strategy. We then developed a series of infographics and animations to bring the strategy to life. These communicated a clear set of messages to employees about their role in helping Rolls-Royce return to growth.