Bridging the tech-communication gap

Empowering Qualcomm’s executives
to turn complex innovation into clear, compelling stories that resonate.

Qualcomm is the world’s leading supplier of mobile phone chips,
with a workforce of 49,000 operating across 30 countries.

The global tech giant, which is expanding beyond handsets into 
high-growth sectors, including automotive, industrial IoT and edge computing, wanted to empower its executives to convey this strategic shift with confidence. This required translating highly technical breakthroughs into compelling, relatable narratives
that excite the media and wider stakeholders.

Our media training sessions immersed Qualcomm executives in realistic press scenarios, simulating high-stakes interviews, product press briefings, and Q&A sessions at industry events.

Through repeated practice and instant feedback analysis, we helped executives master the art of crafting concise, memorable soundbites that humanize the group’s cutting-edge technologies. This enabled them to effectively communicate their vision across various 
media platforms and clearly articulate how Qualcomm’s mobile technologies drive the connected world, from smartphones 
to smart cities.

Qualcomm executives emerged with the
skills and confidence to own their narrative and communicate their vision across various media platforms, amplifying their message and reinforcing their leadership position in
the tech sector.