Paving the way for growth

Client
ABB
Sector
Technology
Deliverables
Training

Bring business units together and preparing leaders to speak with a united voice ahead of a series of Capital Markets Days

Context

ABB is a Swedish-Swiss engineering technology company. It wanted to find a way to unify its messaging across business divisions and future proof its narrative in the preparation of further acquisitions. It hosted three Capital Markets Days to announce new strategies – for the electrification, robotics and discrete automation business units.

Approach

Bladonmore provided panel, media and presentation coaching for the leadership team ahead of the Capital Markets Days. We helped leaders to shape revised strategic stories and helped them prepare to share them with investors.

ABB’s leaders were able to successfully engage key stakeholder groups, communicating a unified and powerful narrative with confidence, consistency and clarity. This helped ABB’s investors really buy into the rejigged strategy and new messaging.

“ABB has innovation at its core. Its CEO believes in the power of a decentralized structure with greater accountability. Both of these aspects constantly drive change, making it vital to keep updating investors on ABB’s successful commercial approach to innovation as well as how local accountability was improving performance.”

Sandra Davis
Director, Bladonmore

Results

With a refined message and renewed confidence, ABB was ready to increase its M&A activity, bringing new businesses under its banner accompanied by new stories for its investors.

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